Entries Written By Koen Vogel
The Art of Social Selling
More and more businesses are using social selling to develop deeper relationships with customers as part of the sales process. Think about it: would you rather buy from someone you know (or think you know) than a total …
The Modern B2B Marketer’s Toolbox
The technology landscape is changing around us dramatically all the time, and this fact affects business-to-business marketers as much as anyone. The profound shifts we’ve seen in this digital age ensure that those whom adapt can rise to …